One of the outcomes of the recently concluded meeting of the Conference of the Parties to the Convention on Biological Diversity (COP11) about the future protection of biodiversity, has been a recognition of a new and interesting approach to raising awareness and involvement of the public. The draft decision text highlights:“The Conference of Parties (COP) encourages Parties, relevant organizations and stakeholders to support and contribute to communication initiatives, such as the World Wide Views on Biodiversity, which combine the implementation of Strategic Goals A and E regarding mainstreaming of biodiversity, participatory planning, knowledge management and capacity building”. 

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